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I really enjoyed going to this event http://www.squidoo.com/thelondonsession and Seth was very impressive in person. Still waiting for some photos to be posted - I’ll link to them later.

A lot of the time it did feel a bit like an iPhone convention!

Ok - from my notes - from the top…

———————————————

“Change Everything” - that’s the call to action here… there is no choice

Spread ideas by finding “super influencers”

Promoting your company, products, services, solutions etc.  is just too important to be left to the Marketing Dept. any more.

We can no longer make average products and sell them to average people.

Whatever you’re doing has to be remarkable - worth making a remark about….

Some of Seth’s slides were great - esp. some funny signs - I’ve already googled and downloaded some to use in my own presentations this year.

Interesting reverse bell curve with money to be made at the thin ends - scarcity or ubiquity - dead-zone with nothing to be made in between…

Talked about Barack Obama’s campaign - spreading ideas - 1,000 people is enough to start a movement - the whole “Tribes” vibe.

It’s really important to commit before something is proven/a success. Otherwise it’s too late.

Be remarkable - Tell a story - Spread the word - Get permission… [repeat]

Lots of stuff on leadership - “Shun the unbelievers” “Describe a future that resonates with the audience/buyer”

Change the rules - connect followers to each other - then get out of their way - but make sure they’re meeting at your place.

If people don’t “get it” you may need to adjust the story. Tell a better story - ramp up the drama - match their story…

I’ve written down “Pirates on A Mission” - not sure if Seth said that or that was a connection I made?

Ways to find your early adopters - they ask things like “OK -what’s Next?”. If someone asks you “Where’s the data/proof etc” - they’re not an early adopter!

Asked how it is that he’s so prolific with his blog and his writing, and taking time to e-mail people Seth replied quite honestly.

“I don’t work nearly as hard as people think. I son’t have any staff so I dion’t attend meetings - and I don’t watch any television.” I saw how much free time that would give you!

Anyway - that’s my notes - if I think of anything else I’ll post again.

If nothing else I’m feeling a bit more inspired to connect with the old blogosphere again (…Seth’s not a big fan of twitter by the way!!)

Economic doom and gloom does have an upside. It has laid the foundations for a fertile new landscape of creativity and innovation. When the market gets tough brands have to work harder to keep their customers, they have to find more creative ways to engage them. Innovation becomes a must in the design process. It’s a case of innovate or risk a likely death. Which is why we predict a rebirth of creativity in marketing. This new era isn’t about big spend, it’s about big ideas and originality. Expect the unexpected.

Atricle passed on to me from Tim from The Cool Hunter website - http://www.thecoolhunter.co.nz/stores/Retail—Innovate-or-Die/ it’s a common thread I’ve seen on a number of blogsites. When things are this bad it’s actually a really good time to build your brand/company/reputation.

When - oh - when will MSM start lightening up??

…and a Happy New Year.

Festive Wishes, Season’s greetings etc. etc.

Have a look at our Yuletide Video.

Cheers

David Coe (MD)

In the current economic climate it’s got to be a good time to transfer more of your marketing dollars, pounds or Euros online…

With the ability for real-time analytics - the ROI is measurable instantly.

There’s never been a better time to try some PPC campaigns with some split A/B testing and some SEO thrown in the mix.

So let’s get digital.

�

Had a slow day on Friday so I caught up with my RSS reader for the first time in months.

As usual I read the following first:

Hugh - http://www.gapingvoid.com/
Seth - http://sethgodin.typepad.com/
Tom - http://www.tompeters.com/
Russell - http://russelldavies.typepad.com/

Feel a lot better now I’ve filled my head with too much input…

Here’s a link through to our last e-newsletter where we released our latest client brief.

http://newsweaver.co.uk/pdggraphics/e_article001157835.cfm?x=bd6ngbL,b41QF9cK

Whilst doing some research into best practice writing techniques for the interweb I came across several variations of this list.

Some good advice here for all writers.

1. Avoid alliteration. Always.
2. Never use a long word when a diminutive one will do.
3. If you start a thought be sure to . . .
4. Eschew ampersands & abbreviations, etc.
5. Parenthetical remarks (however relevant) are unnecessary.
6. Remember to never split an infinitive.
7. Contractions aren’t necessary.
8. Foreign words and phrases are not apropos.
9. One should never generalize.
10. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
11. Be more or less specific.
12. One-word sentences? Eliminate.
13. The passive voice is to be avoided.
14. Even if a mixed metaphor sings, it should be derailed.
15. Who needs rhetorical questions?
16. Exaggeration is a billion times worse than understatement.
17. Proofread carefully to see if you words out.
18. A writer must not shift your point of view.
19. And don’t start a sentence with a conjunction. (Remember, too, a preposition is a terrible word to end a sentence with.)
20. Don’t overuse exclamation marks!!
21. Writing carefully, dangling participles must be avoided.
22. Last but not least, avoid clichés like the plague; They’re old hat; seek viable alternatives.

Orange have announced that Chemistry Communications will be handling their account.

Most of the work will be carried out in our Fulham offices - with some of the digital elements being produced in Nottingham.

http://www.brandrepublic.com/Campaign/News/831266/Orange-hands-Chemistry-22m-DM-business

An interesting new site where you can “rate your company” and upload details about your salary!!

Adds a whole new dimension to company’s internal/external audience and the story that you tell to the world. Open source business…

It’s a great example of how “the internet changes everything” in ways that people don’t even realise yet.

http://www.glassdoor.com