Whilst doing some research into best practice writing techniques for the interweb I came across several variations of this list.

Some good advice here for all writers.

1. Avoid alliteration. Always.
2. Never use a long word when a diminutive one will do.
3. If you start a thought be sure to . . .
4. Eschew ampersands & abbreviations, etc.
5. Parenthetical remarks (however relevant) are unnecessary.
6. Remember to never split an infinitive.
7. Contractions aren’t necessary.
8. Foreign words and phrases are not apropos.
9. One should never generalize.
10. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
11. Be more or less specific.
12. One-word sentences? Eliminate.
13. The passive voice is to be avoided.
14. Even if a mixed metaphor sings, it should be derailed.
15. Who needs rhetorical questions?
16. Exaggeration is a billion times worse than understatement.
17. Proofread carefully to see if you words out.
18. A writer must not shift your point of view.
19. And don’t start a sentence with a conjunction. (Remember, too, a preposition is a terrible word to end a sentence with.)
20. Don’t overuse exclamation marks!!
21. Writing carefully, dangling participles must be avoided.
22. Last but not least, avoid clichés like the plague; They’re old hat; seek viable alternatives.

Orange have announced that Chemistry Communications will be handling their account.

Most of the work will be carried out in our Fulham offices - with some of the digital elements being produced in Nottingham.

http://www.brandrepublic.com/Campaign/News/831266/Orange-hands-Chemistry-22m-DM-business

An interesting new site where you can “rate your company” and upload details about your salary!!

Adds a whole new dimension to company’s internal/external audience and the story that you tell to the world. Open source business…

It’s a great example of how “the internet changes everything” in ways that people don’t even realise yet.

http://www.glassdoor.com

This has been sitting in my in-box for a couple of months. We’ve been a bit tied up with filling in RFPs and ITTs this year.

So this post seems all the more poignant. It’s certainly how we believe that smart businesses do business.

Get the relationshiop and the work right - then noone should be that bothered about a “cheaper option”

http://sethgodin.typepad.com/seths_blog/2008/05/the-first-rule.html

Catching up on posts for the first time in ages. Here’s one I found interesting - especially since PowerPoint seems to be the tool of choice for our presentations.

I’ll try this technique for my next internal one…

http://www.internalcommshub.com/open/news/pechakucha.shtml

According to a new study some 59% of survey respondents use social media to “vent” about customer-care experiences, click here for more…

Thanks to Twigger for putting our blog into a new skin - so it looks a bit more joined up with our website.

I’m still not in the habit of posting yet. We’ve moved everything over to Word Press from Movable Type - so we’ll see whether it’s more intuitive to use.

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The Chemistry Digital team took to the track once again to establish ‘the good and the great’ for 2008.

The day’s all about strategy, planning and excellent execution.  Taking the thought process from the boardroom to the locker room.

Something I’m keeping my eye on is Tara Hunt’s new book.

Her conversations about Social Capital and Whuffies ties in with the Reputation Marketing thing that I’m working on at the moment.

A brilliant read for everyone - this is what Hugh thinks after all this time (3 years is a long time online)

If I had to condense the entire work into a single line, it would read something like, “Work Hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Be nice. Be polite.”

Read about it here